1. Introduction

Welcome to Avenues ABA ("we," "us," or "our"). We are a provider of Applied Behavior Analysis (ABA) therapy services for children with Autism Spectrum Disorder (ASD), operating in Maryland, North Carolina, and Colorado. Our website is located at www.avenuesaba.com.

We are deeply committed to protecting the privacy and confidentiality of the individuals and families we serve. This Privacy Policy describes how we collect, use, disclose, and safeguard personal information when you visit our website, contact us, or receive our services. Please read this policy carefully. By using our website or services, you agree to the practices described herein.

2. Information We Collect

2.1 Information You Provide to Us

When you interact with us through our website contact form, phone, email, or in person, we may collect:

• Name, address, phone number, and email address of parents or legal guardians
• Child's name, date of birth, and diagnosis information
• Health insurance information and policy details
• Medical and clinical history relevant to ABA therapy
• Employment and referral information for job applicants
• Any other information you choose to share with us

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information through cookies and tracking technologies, including:

• IP address and general geographic location
• Browser type and version
• Pages visited, time spent on pages, and referring URLs
• Device type and operating system

We use Google Tag Manager (GTM) on our website, which may facilitate additional analytics and marketing tools. Please refer to Google’s Privacy Policy for more information on how Google handles data collected through GTM.

2.3 Protected Health Information (PHI)

As a healthcare-adjacent service provider, we may collect Protected Health Information (PHI) as defined under the Health Insurance Portability and Accountability Act (HIPAA). PHI includes any individually identifiable health information related to your child’s condition, treatment, or payment for healthcare services. PHI is handled in accordance with our HIPAA Notice of Privacy Practices, which is provided separately upon enrollment.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To assess eligibility and enroll your child in ABA therapy services
• To develop and implement individualized therapy plans
• To communicate with you regarding your child’s progress and appointments
• To verify insurance coverage and process billing and payments
• To comply with applicable legal, regulatory, and licensing requirements
• To respond to your inquiries submitted through our contact form or by phone/email
• To process employment applications and communicate with job candidates
• To improve our website, services, and overall client experience
• To send service-related communications (appointment reminders, policy updates, etc.)
  

4. Disclosure of Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

4.1 Treatment, Payment, and Healthcare Operations

As permitted under HIPAA, we may share PHI with healthcare providers, therapists, insurance companies, and others involved in your child’s care or the administration of your insurance benefits.

4.2 Service Providers

We may engage trusted third-party vendors who assist us in operating our website or running our business (e.g., scheduling software, billing platforms, IT services). These parties are contractually obligated to protect your information and may not use it for any other purpose.

4.3 Legal Requirements

We may disclose your information where required by law, court order, or government regulation, or to protect the rights, safety, or property of Avenues ABA, our clients, or the public.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website prior to any such transfer.

5. HIPAA and Health Information

Avenues ABA is committed to compliance with the Health Insurance Portability and Accountability Act (HIPAA) to the extent applicable to our services. We implement administrative, technical, and physical safeguards to protect the confidentiality, integrity, and availability of PHI. Our full HIPAA Notice of Privacy Practices outlines your rights regarding your health information and is available upon request or at the time of enrollment.

Your rights regarding PHI include the right to access, amend, and receive an accounting of disclosures of your PHI, subject to applicable law and our HIPAA policies.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze site traffic. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our website may not function properly.

We currently use Google Tag Manager, which may deploy analytics and marketing tags. You can opt out of Google Analytics data collection by installing the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Clinical and therapy records are retained in accordance with applicable state and federal regulations governing healthcare records.

8. Data Security

We implement industry-standard administrative, physical, and technical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include secure data storage, restricted access controls, and staff training on confidentiality obligations.

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security; however, we are committed to promptly notifying you if we become aware of a breach that may affect your information.

9. Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information directly from children. All information about minor clients is collected from and provided by their parents or legal guardians. If you believe we have inadvertently collected personal information from a child without parental consent, please contact us immediately.

10. State-Specific Privacy Rights

Maryland

Maryland residents may have additional rights under the Maryland Personal Information Protection Act. Please contact us to learn more about your rights under Maryland law.

North Carolina

North Carolina residents may have rights under the North Carolina Identity Theft Protection Act and other applicable state laws.

Colorado

Colorado residents have rights under the Colorado Privacy Act (CPA), including the right to access, correct, delete, and opt out of the sale of personal data and targeted advertising. To exercise these rights, please contact us using the information below.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through our website. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or would like to request our HIPAA Notice of Privacy Practices, please contact us:

Avenues ABA

• Email: info@avenuesaba.com
• Maryland: 443-688-9534
• North Carolina: 704-248-2825
• Colorado: 720-534-0901
• Website: www.avenuesaba.com
  

This Privacy Policy does not constitute legal advice. We recommend consulting with a qualified attorney to ensure compliance with all applicable federal and state privacy laws relevant to your specific circumstances.

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